Marketing Mix Essay Example for Free

Advertising Mix Essay Extensively, so as to boost benefits, various firms utilize particular devices to perform procedure and choices, for example, SWOT examination, PESTEL investigation and showcasing blend investigation. As far as the advertising blend, as a significant idea in the subject of business examines, it alludes to â€Å"a balance between the four primary components of showcasing [is] expected to complete the promoting procedure. It comprises of the ‘4ps’: item, value, advancement and place† (Marcouseì  and Surridge et al., 2011:141). Firms can construct a compelling promoting system by utilizing the showcasing blend as an instrument, and it is conceivable that business will come up short if the advertising blend isn't right. The point of the exposition is to investigate components of the showcasing blend. At first, it will talk about four components, which are the item, value, spot and advancement individually. At that point, it will assess the most crucial part in the promoting blend, which is the item. The principal part of the advertising blend is the item. â€Å"A item is a decent or administration delivered by a business or association, and made accessible to general society for consumption† (Ashwin and Merrills et al., 2008). Every item has an alternate component, which could be the special selling purposes of them. Wanders and Cota (2008:152) endeavor to characterize this term is, â€Å"A special selling point (USP) is a short articulation that clarifies why a client should purchase from you rather than your competitorsin. For instance, Apple Corporation has an exceptional and autonomous activity framework for their iPhone. It has been contended that there are three degrees of item, first is center or nonexclusive item (Levitt, 1986:361). This is the essential and general physical item, at the end of the day, the item has least highlights and the customer would anticipate that it should have. In a microwave model, it ought to have enough space inside to put food and it is required to work successfully. The second degree of the item is known as real or substantial item. This is, touchable and physical property of the item. Youthful (2008:130) proposes this degree of item will contain the product’s name, style, brand name, mark, bundling and quality level. This degree of item gives a material and a more clear picture of the item to clients. The following and last level is called expanded item. Pioneer and Kyritsis (1990:12) clarify this item gives benefits and extra administrations to the shopper; it additionally can mirror the separation of the item. For example, administrations, for example, free conveyance, limits and extra buys. The second component of the promoting blend is cost. There are two primary variables can decide the cost of item, which is value versatility and estimating methodology individually. Blythe (2012:154) looks at the versatility of interest will represent that various classes have diverse degree of affectability when the value changes. Subsequently, it could assist firms with settling on a superior choice when they set the cost. Thompson and Machin (2003:65) bolster that, â€Å"a business must know how responsive their items are to cost changes with the goal that they can survey the possible effect of, state, exceptional offers or a cost increase†. The following variable is the estimating procedure. Additionally, it is more basic than value versatility when firms settle on their value choices. Firms utilize a genuine of valuing procedures, be that as it may, the estimating strategy for cost in addition to is utilized most usually, which is the fundamental type of all evaluating choices. It alludes to a business figures the normal expense and afterward add an increase to the last selling cost. Ashwin and Merrills (2008:347) bring up another value procedure is called oppressive evaluating; this implies a firm set distinctive cost for various objective gatherings. As the portrayal from Thompson and Machin (2003:65), prejudicial value alludes to â€Å"different cost is charged to various gathering individuals at various times†. For example, a film charges an alternate cost for understudies and grown-ups. Moreover, it charges distinctive for daytime and night showings too. Likewise, brain research estimating system is additio nally utilized regularly in general stores. For instance, Morrison’s sell a container of milk  £1.99 instead of  £2, thus clients will see the cost as being lower. Levitt (1986) contends unfair evaluating for the most part depends on passionate reactions from the shopper. The third segment in the showcasing blend is the spot. It concerns the manner by which an item is appropriated. Stimpson (2005:16) calls attention to â€Å"the ‘place’ choice includes making the item or administration accessible toâ consumers in the most suitable way†. Conveyance channel as the most significant factor could influence the choice of the spot. There are quantities of elements can decide how the item is disseminated. Blythe (2012:173) proposes one of them is the advertising point. The expanding scale raised venture expects to grow as wide a conveyance as could reasonably be expected. Moreover, lawful limitations ought to be viewed also. Stone (2001) states there are various items are not allowed to sell in certain spots. For example, it is illegal to sell the liquor at the gas station. All in all, immediate conveyance, retailers, wholesalers and specialist are four center channels of dispersion. Direct dispersion is the makers offer items to clients straightforwardly without delegates. Blythe (2012:175) clarifies this, â€Å"direct dispersion channels are common of individual administrations, for example, hairdressing†. For retailers, it is an association that offers merchandise to clients. Tesco and Wal-Mart, for instance. What's more, Koter (2005) portrays that, in many market, wholesalers go about as a connection among makers and buyers. Wholesalers for the most part purchase merchandise from producers at that point offer products to the last shoppers or retailers. Conversely, specialists don't really buy merchandise; they just assistance makers to sell. Thompson and Machin (2003:80) guarantee that, â€Å" operator never really claims an item, they for the most part interface purchasers and venders and deal with the exchange of the good†. The last component in the showcasing blend is advancement. Advancement isn't just publicizing yet additionally a specialized apparatus among makers and buyers. â€Å"promotion is tied in with speaking with clients and potential customers† (Ashwin and Merrills et al., 2008:331). Advancement is fundamental for an item since it can expand the interest for items. Youthful (2008) proposes advancement can raise feeling, concern or mindfulness for items or issues. Moreover, advancement can ensure and safeguard the piece of the pie also. The strategies for over the line and beneath the line are two fundamental sorts techniques for advancement. With respect to over the line advancement, it alludes to a firm uses the publicizing media however doesn't has direct control. The most recognizableâ face of publicizing is TV. In view of it can furnish the presentation of item with bright pictures. Wolinski and Coates (2008:373) express that, â€Å"television has the benefit of being essential, as it can introduce both moving pictures and sound†. Thompson and Machin (2003:74) looks at the underneath the line advancement incorporates limited time media over which the firm has control. For instance, individual selling, it implies a sales rep or a business group who normally visits customers face to face. Having presented every component of the showcasing blend, the article will currently assess the most urgent component in the promoting blend †item. There are two chief purposes behind item as the most significant component in the promoting blend. Above all else, item as the key segment makes the altogether procedure of the connection among clients and makers conceivable. Measure of deals advancement and value decrease won't help a venture to accomplish their market target if the item isn't fitting and attractable. Stimpson (2005:24) concurs with this view, â€Å" an equalization and incorporated blend is basic, however without an item that offers clients genuine and unmistakable advantages, even the best-laid showcasing plans can be wasted†. Meanwhile, Kazmi (2007), in her work, Marketing Management, proposes that the item or administration is the most crucial component, without a decent item, you don't have anything. Besides, Adcock and Halborg (2001) supports that the consideration of clients will be pulled in if a firm can build up a top notch item, consequently, the benefits that the firm makes will increment. Accordi ngly, the potential for business achievement is essentially improved. The subsequent explanation is that items empower to choose a firm’s benefits, deals, piece of the overall industry, picture, notoriety and height. Moreover, item can likewise decide the degree and heading of a company’s movement. Item acts a heart in the entire showcasing blend. A large portion of the researchers bolster that see. Stimpson (2005:24) brings up that, â€Å"the item is normally viewed as the most significant part of the advertising mix†. Stone (2001) accepted that in most case the item itself is the way in to a fruitful showcasing blend. Be that as it may, there will be examples that when different parts dominateâ the showcasing blend. Wolinski and Coates (2008:346) contends that, â€Å" At a celebration, just one sort of filtered water may be accessible, so the spot is the most significant factor†. Conversely, Baker (1991) claims when customer with restricted cash may pick the item with the lower value, this is because of shopper has inadeq uate assets to buy extra items. For this situation, cost is the most noteworthy segment. To summarize, the exposition has presented and broke down four components item, value, spot and advancement in the showcasing blend. Showcasing blend as an instrument can assist firms with making effective business arrangement and technique. Every component is

Roscommon Rose essays

Roscommon Rose papers At the point when I was told Id be speaking to Dublin at the International Millennium Queen of Roscommon Contest I was so glad and charmed. A wide range of things were going through my mind. I was very apprehensive about gathering different young ladies and totally froze about remaining in front of an audience before several individuals as I had never done anything like this however I was truly energized too. On the Wednesday before the challenge my mum and two sisters and I got readied to take off to Roscommon. We had been welcome to the Millennium feast which was being held in the Abbey Hotel. We remained in a dazzling guesthouse and the woman there caused me to feel extremely significant by disclosing to me that she was so pleased to have a Rose remaining in her home. At the point when we showed up at the inn at 8pm we were welcomed there by the Dublin part of the Roscommon Mens Association. The press Shown up and continued to take what appeared several photographs. After that I was drawn nearer by a youthful stylishly bare man who talked with me for Boston TV what an encounter. I attempted to imagine this was a regular occurance, else I would have lost my nerve. The feast was incredible and we sat at a table loaded with dignitaries, every single flawless individuals including two religious administrators from Roscommon. We had an exquisite feast and afterward individuals from Committees from everywhere throughout the world were given different prizes. We were totally enchanted that Michael and Attracta Fitzmaurice were remembered for this introduction as Michael is a trojan specialist and has committed a great deal of his extra time to the Association. I recognized a portion of different Roses out yonder however realized Id be presented appropriately the next day. On Thursday we made a trip from Roscommon town to Castlerea. I was exceptionally anxious about gathering different young ladies as I didnt comprehend what's in store by any means. I showed up at Mrs. Morgans house (the house where all the Roses were stayi... <!

Sociology Essay Example | Topics and Well Written Essays - 1500 words

Human science - Essay Example American Dream This ethos that broadly ties the United States was drafted from the United States assertion of Independence. It is established in making opportunity in the general public. The American dream is planned for making opportunity that makes progress and thriving in the national undertakings. The America dream is centered around making a full, better and more extravagant life for all the individuals. This announcement alludes to value in chance to individuals paying little heed to social divisions in the general public. Given the chance, everybody is accepted to have the option to accomplish, regardless of their conditions or social definitions. The fantasy from the United States affirmation of Independence accentuates on value among people, in view of natural rights. Subsequently, all individuals have equivalent rights to freedom, life and quest for bliss. This achieves value in the general public, as featured in the writings. Social Inequality in America American has a soc ial disparity definition framework running from class, sexual orientation and governmental issues. These variables are controlled by power, which is the position vested upon an individual to make the other do obligations, as per the standards and enactment. This force is otherwise called the position that it is energetically disseminated or genuine. Simultaneously, intimidation or ill-conceived power is the taken under power. Property is another factor of disparity that depends on one’s belonging. It is commonly the proportion of social class. At long last, distinction denotes another factor of disparity where one’s situation in the general public is resolved (Domhoff 3). In American today, renown is attached to the occupation one is attempted, that is the legal counselors, specialists and instructor. Ordinarily, glory is attached to the social class. Notwithstanding her move towards the fantasy, America has not yet accomplished her value in the greater part of these r egions. Modern, America despite everything endures sex disparity in certain territories that are portrayed in the early work of Loe. Ladies are as yet treated as sex questions in some working spots to date, particularly in bars and cafés (Williams 74). Notwithstanding the adjustments in time, the origination of a lady has very little changed, as per Loe in these spots the ladies are â€Å"‘objectified victims’ of sexualized working environments, but at the same time are designers of sex, force and sexuality in such setting† (Williams 73). The general accomplishment of value of ladies in these work environments has never been a triumph. The structure of these spots despite everything treat the utilized bar server as ‘cheerleaders’ since their work is to engage men (Williams 75). Some work organizations despite everything go for enlistment dependent on the belief system of â€Å"women jobs† (Williams 73). This activity matches them because of t heir sex isolation. This is regularly a social disparity that has established in many employment posts in America. What's more, the dressing style expected among the ladies is an example that uncovers their sex nature that Loe alluded to in the Bazoom uniform, just to make a lady provocative before men (Williams 81). Sex imbalance in occupations takes some wide varieties, where in certain examples ladies are as yet not acknowledged in certain employments because of their sexual orientation. For example, employments like the administrative work today is significantly connected with ladies simply like the server and bar orderlies in the Bazoom since they need person who â€Å"act like a woman† (Williams 82). Imbalance despite everything wins in many places in America. The isolation in language, race and

Help With Your College Essays

Help With Your College Essays November 9, 2013 Ivy Coachs help with your college essays can mean the difference between an acceptance and a denial. If youre applying Regular Decision to college (either because you didnt apply anywhere Early Decision or Early Action or you know better than to wait until you possibly dont get in to start working on all of your Regular Decision applications), you may need help with your college essays. We are offering a special college essay package this year for students applying Regular Decision. Simply email brian@theivycoach.com with the essays youll need help with as well as the word counts and we will respond to you with our fee. Many students (and especially their parents) feel that their college essays might be in great shape. But maybe if students and their parents could be a little bit more objective, they would get it when we tell them that of the hundreds and hundreds of college essays we have read here at Ivy Coach in the over twenty years weve been in business, we can recall only one essay that was so wonderful that we didnt need to make any revisions. To be blunt, just about every college essay that students and parents send us to work on are absolutely terrible. And while you might think that your son or daughters essay or that your essay   is the perfect essay, the fact is that its probably just as awful as all of the others weve been asked to read by parents who are just a wee bit too biased about anything that their offspring might do! And just because you think you might be done with your essays because you applied Early Decision or Early Action and youre planning to use that Personal Statement for the Regular Decision round should you not get in during the Early Round, that strategy will certainly backfire! Why would you submit an essay that could possibly hurt your candidacy? So that you can make the same mistake over and over again? Oy vey! Learn from your mistakes. Its certainly not too late to get to work making major essay revisions so that your essays can help you stand out from the pack of college applicants. Our help with your college essays can make all the difference. Weve been doing it for over two decades.

Essay on Analysis of Kubricks A Clockwork Orange

Analysis of Kubricks A Clockwork Orange Stanley Kubricks 1971 film production of the Anthony Burgess novel, A Clockwork Orange, is a truly unforgettable film. It is narrated by one of the most vicious characters ever put on screen, Alex DeLarge. The promotional poster for the film advertised it as The adventures of a young man whose principle interests are rape, ultra-violence, and Beethoven (Dirks 1). Needless to say, music plays a very important role in A Clockwork Orange. The expressive use of music in this film gives the viewer a look into the psyche of the vicious Alex, a psyche that equates violence with art. By doing so, the film shows us the complexity and duality of the human mind through a character who loves both†¦show more content†¦The scene becomes a ballet-type performance, complete with a climax. This reveals Alexs attitude toward the violence that he inflicts; it is an art that is inspired by other works of art, such as Rossinis The Thieving Magpie. Another scene that equates artistic virtue with Alexs violent actions is the scene in which Alex and his gang come upon a rival gang in an abandoned casino. This scene also uses Rossinis The Thieving Magpie as its music. The scene opens with the rival gang on the casinos stage, attempting to rape a young girl while the light, happy sounds of strings are heard. As the girl struggles, she seems to be dancing like a ballerina, tiptoeing and placing the back of her wrist against her forehead. The fight that ensues between the two gangs gives the viewer the impression of a ballet. Bodies fly through the air while the drifting sounds of The Thieving Magpie continue to play. In an interview director Stanley Kubrick said that he wanted a way to stylize the films violence and to make the violence as balletic as possible (qtd. in LoBrutto 4). He accomplishes this well by pairing the floating, birdlike sounds of Rossinis piece with scenes of gang violence. The light-hearted music in thi s scene seems to emphasize Alexs attitude toward violence. He sees the violence that he commits as an enjoyable art form,Show MoreRelated A Clockwork Orange Essay: A Movie Analysis1704 Words   |  7 PagesA Clockwork Orange A Movie Analysis  Ã‚  Ã‚      In 1962, Anthony Burgess novel A Clockwork Orange was published for the first time. This novel was an anti-utopian fable about the near future, where teenage gangs habitually terrorize the inhabitants of a shabby metropolis. The novel deals with the main focus that man is a sinner but not sufficiently a sinner to deserve the calamities that are heaped upon him. It is a comic novel about a mans tragic lot. (Bergonzi 152).   Ã‚  Ã‚  Ã‚  Ã‚  In 1971, StanleyRead More Stan the man kubrick Essay1626 Words   |  7 Pagesthe intellect and genius that goes into each minute of each scene of each incredible film. Since it is impossible to describe all of the details of Kubrick’s auteur theory here, it will be my goal to touch on one of them, arguably the most important, and explore it. The one to which I will concern myself with now, is that of Kubrick’s brilliant portrayal of the dark side of human nature. Hey accurately portrays in all of his movies the common element of people having unscrupulous traits.Read MoreEssay on Stanley Kubrick: Artist, Explorer and Pioneer3777 Words   |  16 PagesKubrick uses the medium of film to convey an understanding of the world around him. I see his work as art rather than entertainment and I propose his inclusion in Howard Gardner’s model of Multiple Intelligences. The basis of my argument lies in analysis of his work ethic, complexities, innovations and communication skills. Background Stanley Kubrick was born on July 26th, 1928. The Bronx New York was both his birthplace and childhood home. While there he had a relatively uneventful adolescenceRead MoreThe Films of Stanley Kubrick Essay2151 Words   |  9 Pages The films of director Stanley Kubrick divert from any categorized genre upon analysis. Instead they use themes that also expand into cinematic concepts due to certain construction processes used in the making of his films. This distinguishes Stanley Kubrick as a film maker and also places his films in their own genre. Analysing the two films 2001: A Space Odyssey (1968) and A Clockwork Orange (1971) the production processes will be examined to determine how they bring Read More Film Contributions of the Sixties Essay1651 Words   |  7 PagesFilm Contributions of the Sixties Beginning roughly with the release of Stanley Kubrick’s Dr. Strangelove: Or How I Stopped Worrying and Loved the Bomb in 1964, and continuing for about the next decade, the â€Å"Sixties† era of filmmaking made many lasting impressions on the motion picture industry. Although editing and pacing styles varied greatly from Martin Scorcesse’s hyperactive pace, to Kubrick’s slow methodical pace, there were many uniform contributions made by some of the era’s seminalRead MoreStanley Kubrick’s Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb1854 Words   |  8 PagesStanley Kubrick’s 1964 film Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb presents a satire of the Cold War and nuclear warfare. The film stars comedian Peter Sellers in three different roles, including the president, a Royal Air Force officer, and the title character of Dr. Strangelove—a character who does not play a major role in the action until the final scene of the film. The film itself was adapted by Stanley Kubrick, Peter George, and Terry Southern from George’s thrillerRead MoreDr.Strangelove Film Analysis Essay example2420 Words   |  10 Pagesmachine. In Dr. Strangelove, he concludes that man and his machines will lead to the end of the world. Almost every movie after Dr. Strangelove explored the dark side of human nature. Kubrick’s masterpiece 2001: A Space Odyssey, dealt with similar themes on the perils of technology and the evolution of man. Clockwork Orange, The Shining and Full Metal Jacket all explored the dark side of the human psyche and the violent nature of human beings. Alex is conditionally altered by science and technology toRead More Use of Generalist Fair Use Defence in Australian Intellectual Property Law4952 Words   |  20 Pagesreading or investigation or reflection; 2. The cultivation of a particular branch of learning, science, or art: the study of law; 3. A particular course of effort to acquire knowledge; to pursue special medical studies†¦5. A thorough examination and analysis of a particular subject† . It would appear from the decision of the Court in this case that in ascertaining the purpose and the character of the â€Å"fair dealing† is more of a question of determining whether there has been a commercial dealing with

Analysis Of The Poem America By Claude Mckay - 1399 Words

In the poem â€Å"America† penned by Claude McKay in 1921, the speaker explains that even though America seems to be sucking the life out of him, and hates him, he still loves the country as it plunges itself towards certain death. The 1920’s were a very exciting time but also full of struggles. The recent invention of the automobile and subsequent lack of paved roads are a good example of an excitement and struggle, these struggles and excitements could help us determine the meaning of McKay’s interpretation of America. He sites many examples and gives his thoughts about American society, like how it treats its citizens, how it acts, and its dismal future. So, what does this poem mean when you discuss the life of an average 1920’s American? McKay pointedly discusses and examines the radian inequality experienced by some American citizens during the twenties. Throughout the poem, McKay teeters back and forth between his intense positive and negative feelings of both America and the American way of life during this period, for example, his unexplainable love for the country versus the people’s racism which he personally encounters like when he says â€Å"l will confess/I love this cultured hell that tests my youth†(America,3,4). This was a very exciting time for many Americans as the roaring twenties were coming into full swing and society was celebrating the decade of carefree decadence, but there was a seedy dark side to America as well. For example, blacks in the South, where McKayShow MoreRelatedAnalysis Of The Poem America By Claude Mckay1223 Words   |  5 PagesThe seeds of racial tension in America have been consistently propagated throughout our nation’s contentious history. In the South w here human chattel was seen as daily business, the southern plantation owner was able to psychologically reconcile the slaves’ place as nothing more than an instrument. Following the controversial demise of these more harrowing times of racial intolerance, an equally formidable successor had rapidly risen to prominence: segregation. Black people had once again foundRead MoreAnalysis Of The Poem America By Claude Mckay Essay1893 Words   |  8 Pages In â€Å"America†, Claude McKay expresses the struggles that African American people have faced at the hands of the country that they call their home, but also the strength they find in it as well. The poem explores the dual persona that African Americans experienced during the first half of the 1900s, and the conflict that arose because of it. Claude McKay s political beliefs and how he experienced life in America are expressed throughout the poem. The speaker of the poem addresses both the love andRead MoreRichard Wri ghts Assessment for the Negro Writers Essay1373 Words   |  6 Pagesassessment that literature was so concentrated on pandering to white readers thereby neglecting the needs of the â€Å"Negro masses.† In the following paragraphs, two literary works are examined namely Langston Hughes â€Å"The Negro Speaks of Rivers,† and Claude McKay’s â€Å"If We Must Die.† In these literary works, it is evident that indeed the Negro writers were so engrossed with the idea of racial discrimination instead of suggesting positive actions that would help uplift the Black American’s condition. Read MoreAmerica Can Suck, But It Makes Us Stronger - Claude Mckay s America Essay1808 Words   |  8 PagesAmerica Can Suck, But It Makes Us Stronger – Claude McKay s â€Å"America† In â€Å"America† Claude McKay expresses the struggles that African American people have faced at the hands of the country that they call their home. The poem explores the dual persona that African American s experienced during the time and the conflict that arose because of it. Claude McKay s political beliefs and how he experienced life in America are expressed throughout the poem. The speaker of the poem addresses both theRead More Tintern Abbey: Summary Essay1767 Words   |  8 PagesTintern Abbey: Summary William Wordsworth reflects on his return to the River Wye in his poem â€Å"Lines: Composed a Few Miles Above Tintern Abbey on Revisiting the Banks of the Wye During a Tour†. Having visited Wye five years prior, he is familiar with how enchanting the place is. He describes the natural wonders of the Wye, which travels past Tintern Abbey, a medieval abbey in the village of Tintern, which is in Monmouthshire, Wales. This Cistercian Abbey was founded by Walter de Clare, Lord ofRead MoreHarlem And The Middle Of The 1930s1791 Words   |  8 Pagescome from the South, fleeing its oppressive caste system in order to find a place where they could freely express their talents; this became known as The Great Migration. Among those artists whose works achieved recognition were Langston Hughes, Claude McKay, Countee Cullen, Arna Bontemps, Zora Neale Hurston, and Jean Toomer. The Renaissance involved racial pride, fueled in part by the violence of the New Negro demanding civil and pol itical rights. The Renaissance incorporated jazz and the bluesRead MoreAnalysis Of Still I Rise By Maya Angelou993 Words   |  4 PagesMy Black is Brave, My Black is Strong Strength. Strength can be seen in the readings that we have encountered this semester. Blacks have been through a lot ever since coming to this country called â€Å"America.† From being beaten, oppressed, and even worst, killed. Whites have always felt that Blacks had to be controlled because they were â€Å"property† but obtaining the obedience from Blacks was not a simple task. So in order to get the control of the people in the Black community, Whites thought thatRead MoreA Comparison Between The Flower Of Love And Jasmines Poems Essay1979 Words   |  8 Pages1889 in Jamaica to peasant farmers, Claude McKay was educated by his brother, older in age, who possessed a library of novels, scientific texts, and poetry all written in English. The brother, Uriah Theophilus had a neighbor Walter Jekyll who observed the passion of Claude McKay had when mimicking English poets and encourage him to start writing verses in Jamaican dialect. Having trained as army personnel in Kansas for the Kingston Police department, Claude McKay had the exposure and opportunity toRead MoreBrief Summary of the Harlem Renaissance.1863 Words   |  8 Pagesthe North to take advantage of the employment opportunities created by World War I. As more and more educated and socially conscious blacks settled in New Yorks neighborhood of Harlem, it developed into the political and cultural center of black America. Equally important, during the 1910s a new political agenda advocating racial equality arose in the African American community, particularly in its growing middle class. Championing the agenda were black historian and sociologist W. E. B. Du BoisRead MoreThe Harlem Renaissance By African Americans1955 Words   |  8 PagesRenaissance marked the first time in which white America began to develop an interest in the African American race and heritage. The movement was declared as the most crucial factors towards the attainment of the American Dream by African Americans. A spects of African American heritage were portrayed mainly throughout the visual arts, such as: art, theater, music, and literature. One of the most influential arts throughout the movement was poetry. Poems written throughout the Harlem Renaissance influenced

Buyer Behaviour Concepts Famous Fashion Brands

Question: Discuss about the Buyer Behaviour Concepts for Famous Fashion Brands. Answer: Introduction One of the more famous fashion brands, ZARA which is a Spanish retail giant confirmed that it will open its first store Down Under in the year, 2011. The store was 1830m2 concept store in the world class retail precinct of $1.2M. Zara needed to understand that customer base is different in different Geo-locations and same psychologies and concepts cannot be used for same set of customers across the globe. Here, in the next section we will talk about these concepts and models of customer psychologies (Mall, 2014). Impact of groups, lifestyle, social class and culture on the behaviours of a buyers potential The buying potential of customers is governed by several factors and some of the major factors are cultural factors, sub-cultural factors, social classes, cultural trends, social factors, family, social roles and statuses, personal factors such as way of life and age, purchasing power and revenue, psychological factors such as motivation, perception, beliefs, attitudes. Hence, it can be seen that not one but many factors play a vital role in deciding the buyers potential. Let us discuss these in detail (Mckinzie, 2016):- Cultural factors Culture and societal environment- Culture plays a vital role in understanding the needs of customer in an area. Throughout his/her lifespan the customer will get influenced by their friends, family, cultural setting or society which teaches those values, preferences ad some of the common behaviours for their culture. Sub-cultures- There are a lot of sub-cultures within a society and typically they are sects of people sharing same set of values which are based upon similar lifestyle and experiences. Social classes- Social classes are the groups which are more or less homogeneous ad ranked next to one another as per the social hierarchy. People belonging to different social classes have different sets of requirements and desires and have disparities which are a result of difference in purchasing power. Cultural trends- These are the trends which are followed by people in a culture and these trends get amplified with popularity and with conformity or compliance along with the social pressure and reputation which is required to be maintained. EXAMPLE- the different clothing companies, always according to their target market decide the prices and designs of their collection. There is always a difference in the stock marketed in two different countries or places. A textile company and their designers arrange for a different set of collection in India whereas in the African subcontinent, they make sure to release another set of collection according to the cultures, target market and sale benefits. Social factors Family- family is one of the most influential factors in governing an individuals choice. A family forms the environment wherein an individual shapes his personality, evolves and acquires different values. Along with other set of qualities, an individual also forms his consumer habits, his knowledge and view for different brands and the product they buy as per their familys values. Social status and roles- The position of an individual at his workplace family, group of friends and several other places make up his social status and role. A social role is something which an individual ought to have or embed in his nature because of his position at work and profession, family position and as per expectations of people surrounding them. Personal factors Way of life and age- The age plays an important factor in swaying the choices of an individual and a person will not have keen interest in particular brand and type right from the age of 20 till 70 years. For eg. With regards to diet an individual has a diet full of unhealthy products which gets transformed into healthier food options after marriage and in family life. The choosing factor can be said to play a vital role at the age of 25 then at the age of 65 which means that even this interest and choice is not fixed and more then that the intensity is also different for different ages. Purchasing power and revenue- The purchasing power or say job of a person also plays a vital role in deciding a particular brand. A lower middle class person will not search for ZARA or LOUIS VETTON rather he will search for discounted brands or average brands which fulfil his minimal requirements. Hence, revenue and purchasing power have a major role to lay in deciding the choosing capacity of an individual. EXAMPLE- The simple market of utilities is almost affected by the social factors. For example, if most of the people in a joint family go for toothpaste a then they mostly recommend for the same to other members of the family and even the society. Marketing of Items like toothpastes, soaps, eatables etc is mostly moved and guided by the social factors. Even textile items, mobile phones market can be moved by the basis of social factors, people and purchasing power of the society. Psychological factors Motivation- We can also term it as the intensity of need for a particular product in an individual. For increasing sales, companies ought to develop and create consciousness or reinforce the need of a particular product. Learning Perception Beliefs and attitudes EXAMPLE- Each individual is guided by his/her own psychological thinkings and thoughts. If a person prefers to wear clothes from ZARA then he might now feel comfortable in buying his clothes from any other company. This happens when the people are not flexible with the materials and brands. Sometimes, an individual trusts a single brand and prefers o give first priority to the same. This automatically affects marketing of the industries. Some positive and negative beliefs for certain companies by an individual can make a change. Rigidity towards one special product or brand effects market on a larger scale. Conclusion Hence, it can be concluded that ZARA needs to keep in mind a lot of factors before targeting its customer in Australia. ZARA has a very good chance to attract the creamy layer of Australian society which will create pressure on lower social classes to follow the trend and in the end ZARA will be the one benefiting from this outbreak of trend. ZARA should focus on reinforcing the need of these products in the customers mind and motivate them to purchase. References Mall, P. S. (2014, October 19). Zara | SYDNEY, new south wales, Australia. Retrieved September 10, 2016, from https://www.pittstreetmall.com.au/shop/zara.html Mckinzie, J. (2016, November 28). The 4 factors influencing consumer behavior. Retrieved September 10, 2016, from https://googleweblight.com/?lite_url=https://theconsumerfactor.com/en/4-factors-influencing-consumer-behavior/ei=ta-TT4Bflc=en-INs=1m=411host=www.google.co.ints=1473473021sig=AKOVD659ekGigQpTykXTOZxl94obCiTRfw

Wr Grace Case Study free essay sample

It has the ability to automatically and simultaneously post all sub-ledger items in the appropriate general accounts, simultaneously update general ledger and cost accounting areas, and evaluate and report on current accounting data in real time. Grace also liked SAP’s centralized approach to general ledger, up-to date references for the rendering of accounts across all of its divisions. 3. What obstacles did SAP and Grace face in their attempts to consolidate Grace’s ledgers? SAP and Grace split the project into two main components: General Ledger Data Migration, and Business Process Testing. General Ledger Data Migration involved acquiring all of the relevant data from Grace’s three separate ledgers, combining it and eliminating redundancies, and supplying it to the SAP General Ledger. Business Process Testing tests the system to ensure that the system would work as planned. After the data migration was completed, Grace still had to decommission its old ledgers. We will write a custom essay sample on Wr Grace Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 4. How successful was the general ledger migration? What are some of the risks of adopting a single general ledger system from a single vendor to run a global business? a) 1. All of the WR Grace shares a common accounting infrastructure 2. Management can quickly develop an overall picture of the company’s financial status 3. The company’s financial status, and most of the ledger can be accessed or updated in real time. 4. Devote less energy on managing its ledgers and more on running business. 5. Grace’s accountants and financial planners will be more efficient. 6. IT costs decrease. 7. Fewer errors b) If there is a problem in the system, it’s more difficult to fix or recover the damaged for a global business than a single vendor.

The Crimes of Florida Death Row Inmate Tiffany Cole

The Crimes of Florida Death Row Inmate Tiffany Cole Tiffany Cole, along with three co-defendants, was convicted of the kidnapping and first-degree murder of a Florida couple, Carol and Reggie Sumner.   A Trusted Friend Tiffany Cole knew the Summers. They were a frail couple that had been her neighbors in South Carolina. She had also bought a car from them and had visited them in their home in Florida. It was during one of those visits that she learned that they had sold their South Carolina home and made a $99,000 profit. From that point on, Cole, Michael Jackson, Bruce Nixon, Jr., and Alan Wade  began plotting a way to rob the couple. They knew that gaining access to their home would be easy since the Summers knew and trusted Cole. The Robbery On July 8, 2005, Cole, Jackson, Nixon, Jr., and Alan Wade went to the Summers home with the intention of robbing and killing the couple. Once inside the home, the Summers were bound with duct tape while Nixon, Wade, and Jackson searched the home for valuables. They then forced the couple to their garage and into the trunk of their Lincoln Town Car Buried Alive Nixon and Wade drove the Lincoln Town Car, followed by Cole and Jackson who were in a Mazda that Cole had rented for the trip. They were headed to a spot located right across the Florida line in Georgia. They had already picked out the spot and prepared it by digging a large hole two days earlier.   When they arrived Jackson and Wade led the couple into the hole and buried them alive. At some point, Jackson had forced the couple to tell him their personal identification number for their ATM card. The group then abandoned the Lincoln and found a hotel room to stay in for the night. The next day they returned to the Summers home, wiped it down with Clorox, stole jewelry and a computer which Cole later pawned. Over the next few days, the group celebrated their crime by spending several thousand dollars that they got from the Summers ATM account. The Investigation On July 10, 2005, Mrs. Summers daughter, Rhonda Alford, called authorities and reported that her parents were missing.   Investigators went to the Summers home and discovered a bank statement which showed a large sum of money in it. The bank was contacted and it was learned that an excessive amount of money had been withdrawn from the account over the past few days. On July 12, Jackson and Cole, posing as the Summers, made a call to the Jacksonville Sheriffs Office. They told the detective that responded to the call that they had left town quickly due to a family emergency and they were having problems accessing their account. They were hoping that he could help. Suspecting that they were not really the Summers, the detective contacted the bank and asked them not to block any withdraws from the account so that he could continue his investigation. He was then able to track the cellular telephone that the callers used. It belonged to Michael Jackson and records showed the phone had been used near the Summers home at the time that they disappeared. There were also several calls made to a car rental company who was able to provide the detective with a description of the Mazda that Cole had rented and which was now overdue. By using the global tracking system in the car, it was determined that the Mazda had been within blocks of the Summers home on the night that they went missing. Busted On July 14, the entire group, with the exception of Cole, was caught at a Best Western Hotel in Charlestown, South Carolina. Police searched the two hotel rooms that were rented under Coles name and found personal property belonging to the Summers. They also found the Summers ATM card in Jacksons back pocket. Cole was caught at her home near Charlestown after police got here address through the car rental agency where she rented the Mazda. Confession Bruce Nixon was the first co-defendant that confessed to murdering the Summers. He provided the police with the details of the crimes that were committed, how the robbery and abduction were planned and the location of where the couple was buried. Dr. Anthony J. Clark, Medical Examiner for the Georgia Bureau of Investigation performed autopsies on the Summers and testified that they both died after being buried alive and their airways passages became blocked with dirt.   Cole Pleads Her Case Cole took the stand during her trial. She testified that she thought that the crime would be a simple theft and that she did not knowingly participate in the robberies, kidnappings, or murders. She also said that she was at first unaware that the Summers were in the trunk of their Lincoln and that they were being taken to the pre-dug gravesite. She then said the holes were dug in order to scare the Summers into giving up their ATM PIN numbers. Conviction and Sentencing On October 19, 2007, the jury deliberated for 90 minutes before finding Cole guilty of two counts of first-degree murder, on both premeditation and felony-murder theories, two counts of kidnapping, and two counts of robbery.Cole was sentenced to death for each murder, life imprisonment for each kidnapping, and fifteen years for each robbery.  She is currently on death row at the  Lowell Correctional Institution Annex Co-Defendants Wade and Jackson were also convicted and sentenced to two death sentences.  Nixon pleaded guilty to second-degree murder and was sentenced to 45 years in prison.

Describe the methods used to calculate value added. How does value Essay

Describe the methods used to calculate value added. How does value added contribute towards understanding the connections betwee - Essay Example Since value makes the business propositions necessary to understand, it is imperative that emphasis on deriving value is always given the priority to achieve significant results. It will set the ball rolling in the right direction and ask of the stakeholders to believe in the premise of delivering value for the sake of the business and product markets. This paper studies the basis of value and how it is deemed as a very vital ingredient of any organization in this day and age. It also touches upon the aspects of calculating value added for the business industry and the manner under which distinctive actions and behaviors come about. This is so needed because it resolves the ambiguities involved with the connections that exist between the business and their product markets in different locations of the world. How value is added remains a very pivotal topic that one needs to comprehend. What this suggests is the fact that value should always be seen as an element which is being given t he fundamental basis by the organizational middle management as well as top tier. This is so done to make sure that the priorities are set on a solid footing and that there are no areas where a missing link exists. To calculate the real basis of value, one needs to focus on the gap that comes about when there is a problem related with making a profit within the business and product market contexts. ... Any business that exists in essence does its best to create value for everyone. Now how this value is deciphered by different entities is another point that must be understood. This value is for the overall comprehension of the people who are either the stakeholders of its different processes or the ones who will produce results. Value is an inherently positive factor which will bring in the goodwill of the people and give the company the mileage that it direly requires. What is most significant under such settings is an adherence towards doing things for the sake of the people for whom the business is in existence in the first place. It will set the basis for achieving a number of tasks and objectives, all under the discipline of value creation and strategic success. When value is derived from determinants of success, there is more reason why stakeholders should expect the fruits of labor coming in for the sake of the organization. This is apparent in the case of many organizations today that are making giant efforts to reach out to the people who can bring in value for the sake of all the stakeholders. These employees are most desired because they know the art of managing value and essentially the mannerisms which are related with its creation. A value-added accounting framework would serve the cause of the entire industry, irrespective of the takers. This value creation only allows the businesses to compete within an international context and look at the strategic perspective more than anything else. It gives a precise rundown on some of the most pivotal tasks and actions which can be completed to bring about success within the relevant and related methodologies. Company performance is dependent on how this value is carried forward and how its success

Sex and Media Essay Example | Topics and Well Written Essays - 500 words

Sex and Media - Essay Example Given that media tends to be more fiction than fact, sex is often showed in a negative light, presenting negative images and ideas to those that are subjected to such media. The media, such as television shows, presents a falsified, and often brutal, view of sex. From rape to sexual abuse, shows on television have shown it all. While many people are taught that sex is the representation of love in a physical form, media reveals it to be something other than being related to love (Nikunen 108). Some television shows do not directly show the sexual act, preferring to imply it and use the camera to skirt around the scene, but the images are no less graphic. As long as these television shows make their viewer rating known prior to the start of the show, they are allowed to display graphic acts of sexual violence. Rape and sexual abuse are common occurrences in this world, but by displaying them as forms of entertainment, they are only being condoned by society. Sex in media has the great est influence on adolescents. More often than not, this influence is negative, encouraging young people to engage in premarital, underage sex. Television shows like â€Å"Teen Mom† and â€Å"16 and Pregnant† glamorize teenage sex, condoning it for teenagers that watch these shows. Teenagers love the Hollywood lifestyle, and television shows that praise teenage pregnancy is not exempt.

Negative Affects of Social Media Essay Example for Free

Negative Affects of Social Media Essay Social media is like a game. Once you learn and get along with how to use these websites you get addicted to it. For example, now I am addicted to social media. Before I was introduced to social media I did all of my homework and was one of the top students in the class. From that moment I became engage to websites such as facebook, tweeter, ooVoo and instagram. It affected my life pessimistically. For instance, these days I can’t stop checking my facebook and instagram. Furthermore, theses days I am missing lot homework on most of my classes do to the escalating expose of social media. So due to these entire dilemma, I believe social media has many negative effect on teens life. see more:essay on social media First, students/teens spent too much time on social media. For example, Jazmin said she spent more time on websites like fb and texting than homework. â€Å"One quarter of teens say they log on to their favorite social media websites 10 or more times each day† (Gordan). Next due to the use of social media students gets lower grades on test and are lacking on during homework because they are busy chatting, texting, video chatting, etc. For example, I asked Jazmin agrees with me saying that she use social media rather than studying for testes or during homework. At last, teens are not going outside, spending time with family and are not active due to the social media. That’s why social media has negative affect on teen’s life. Next, many teens get cyber bullied through social media. For example, in a 2010 survey of students age 11 to 18 administer by the Cyberbulling Research Center, 20% said they had been cyber bullied. Also in sum cases teens make fake accounts a nd cyber bully other through the social media. Furthermore, in the article call â€Å"Cyberbulling’’ it says that member of the lesbian, gay, bisexual, and transgender get bullied more then others. For example in the survey it showed that 36.4% of these members got cyberbullied. At last, another negative effect of the social media is that it impairs students/teens writing skills. For example, sometimes when I am writings important paper I instant to use words like u, wat, c and others words in my writing due to using them numerous times in my texting and chatting. After that, teens become nastiest in spelling and using the proper sentence due to the usage of social media. In the article call â€Å" Grades 9-10 Literacy: The Power of New Media Annotated Student work† it says that student not only become appalling at spellings, grammars but also at literatures. I do know there some optimistic used of social media such as asking for homework they missed. But still, they are incorrect because do to social media teens can’t concentrate on their work. For example, they use social media for violence. Next, teens are constantly checking Facebook to see/get involve in things that are happening. So it distracts them from studying, doing schoolwork and others too. At last, the use social media for negative use like cyberbulling. As a result you can see social media has negative affects on teens life. For example, getting addicted, cyberbulling and it affects students writing skills. Furthermore, due to social media teens are lacking in education and being active. These are the reasons how social media is negative. And also I urge parents to check what your kids are doing and try to get involve in your sons and daughters life little more.

Alice Walkers Everyday Use Essay -- Everyday Use Alice Walker

In every family there seems to be a child that is bestowed with all of the positive aspects of her parents. Unfortunately, for every perfect child there is, it seems that there is one child that is less talented and less beautiful. In the short story, "Everyday Use", these two character descriptions fit perfectly in relation to the characters of Dee and Maggie. Dee is the gifted and beautiful child, whereas Maggie seems to have been left behind by the gene pool and luck. In her short story, "Everyday Use", Alice Walker utilizes language, the tragedy of the fire burning down Maggie's family's house, and her portrayal of Dee to pain an extremely sympathetic portrait of Maggie. Walker's use of language when describing Maggie creates a picture of a physically scarred and unintelligent woman. Maggie's physical scarring is pointed out to the reader early in the story to lay a foundation for sympathy. Walker accomplishes this when she states that Maggie has, "burn scars down her arms and legs" (383). The matter of fact choice of vocabulary by Walker creates an image of a deformed person that would not be aesthetically pleasing by any stretch of the word. Walker fortifies her effort to create a sympathetic Maggie with her vocabulary when Mama states, "Sometimes I can still hear the flames and feel Maggie's arms sticking to me, her hair smoking and her dress falling off her in little black papery flakes" (384). The words "arms sticking" and "hair smoking" generates a grisly image in the reader's mind of a grotesquely injured little girl that is quite worthy of sympathy (Walker 384). It is not only the physical scars that were left by the fire tha t create sympathy about Maggie's physical appearance. Dee is described... ...e evidence suggesting abuse provides the reader with feelings of sympathy for Maggie. Walker clearly portrays Maggie as the more sympathetic of the two daughters. This is created by giving the character of Dee all of the good lucks and intelligence, but also pairing those positive qualities with the negative quality of arrogance. It is also done by creating the Maggie character without any of the natural gifts bestowed to Dee, but also saddling her with tragedy and allowing the impacts of the tragedy to be evident to the reader. Maggie is depicted throughout the story as a truly tragic character that has been shorted at every possible stop in life. Dee is portrayed as someone who has been given everything, yet has turned into a undesirable human being. It is this unfairness that is truly the root of her status as an extremely sympathetic character.

Historical Development of Continental Philosophy’s Existentialism

Historical development of Continental philosophy’s existentialism and phenomenology as a response to Hegelian idealism Absolute Idealism left distinct marks on many facets of Western culture. True, science was indifferent to it, and common sense was perhaps stupefied by it, but the greatest political movement of the nineteenth and twentieth centuries— Marxism—was to a significant degree an outgrowth of Absolute Idealism. (Bertrand Russell remarked someplace that Marx was nothing more than Hegel mixed with British economic theory. Nineteenth- and twentieth-century literature, theology, and even art felt an influence. The Romantic composers of the nineteenth century, for example, with their fondness for expanded form, vast orchestras, complex scores and soaring melodies, searched for the all-encompassing musical statement. In doing so, they mirrored the efforts of the metaphysicians; whose vast and imposing systems were sources of inspiration to many artists and co mposers. As we have said, much of what happened in philosophy after Hegel was in response to Hegel.This response took different forms in English-speaking countries and on the European continent—so different that philosophy in the twentieth century was split into two traditions or, as we might say nowadays, two â€Å"conversations. † So-called analytic philosophy and its offshoots became the predominant tradition of philosophy in England and eventually in the United States. The response to Hegelian idealism on the European continent was quite different however; and is known (at least in English-speaking countries) as Continental philosophy.Mean while, the United States developed its own brand of philosophy—called pragmatism—but ultimately analytic philosophy became firmly entrenched in the United States as well. Within Continental philosophy may be found various identifiable schools of philosophical thought: existentialism, phenomenology, hermeneutics, dec onstruction, and critical theory. Two influential schools were existentialism and phenomenology, and we will begin this chapter with them.Both existentialism and phenomenology have their roots in the nineteenth century, and many of their themes can be traced back to Socrates and even to the pre- Socratics. Each school of thought has influenced the other to such an extent that two of the most famous and influential Continental philosophers of this century, Martin Heidegger (1889–1976) and Jean-Paul Sartre (1905 –1980), are important figures in both movements, although Heidegger is primarily a phenomenologist and Sartre primarily an existentialist.Some of the main themes of existentialism are traditional and academic philosophy is sterile and remote from the concerns of real life. Philosophy must focus on the individual in her or his confrontation with the world. The world is irrational (or, in any event, beyond total comprehending or accurate conceptualizing through phi losophy). The world is absurd, in the sense that no ultimate explanation can be given for why it is the way it is. Senselessness, emptiness, triviality, separation, and inability to communicate pervade human existence.Giving birth to anxiety, dread, self-doubt, and despair as well as the individual confronts as the most important fact of human existence, the necessity to choose how he or she is to live within this absurd and irrational world. Now, many of these themes had already been introduced by those brooding thinkers of the nineteenth century, Arthur Schopenhauer (see previous chapter), Soren Kierkegaard, and Friedrich Nietzsche. All three had a strong distaste for the optimistic idealism of Hegel—and for metaphysical systems in general. Such philosophy, they thought, ignored the human predicament.For all three the universe, including its human inhabitants, is seldom rational, and philosophical systems that seek to make everything seem rational are just futile attempts t o overcome pessimism and despair. This impressive-sounding word denotes the philosophy that grew out of the work of Edmund Husserl (1859–1938). In brief, phenomenology interests itself in the essential structures found within the stream of conscious experience—the stream of phenomena—as these structures manifest themselves independently of the assumptions and presuppositions of science.Phenomenology, much more than existentialism, has been a product of philosophers rather than of artists and writers. But like existentialism, phenomenology has had enormous impact outside philosophical circles. It has been especially influential in theology, the social and political sciences, and psychology and psychoanalysis. Phenomenology is a movement of thinkers who have a variety of interests and points of view; phenomenology itself finds its antecedents in Kant and Hegel (though the movement regarded itself as anything but Hegelian).Kant, in the Critique of Pure Reason, argu ed that all objective knowledge is based on phenomena, the data received in sensory experience. In Hegel’s Phenomenology of Mind, beings are treated as phenomena or objects for a consciousness. The world beyond experience, the â€Å"real† world assumed by natural science, is a world concerning which much is unknown and doubtful. But the world-in-experience, the world of pure phenomena, can be explored without the same limitations or uncertainties.

Global Change Requires Awakening By Frances Power Cobbe

Question #1): In consideration of shifting from a self-interested mindset to a collective attitude requires challenging the hegemony of social values and norms that dominate our society. This shift would lend itself to achieving positive progressions within the world. Global change requires awakening the truth within the human soul and considering how our actions have a consequential effect on others. As stated by social and animal activist, Frances Power Cobbe â€Å"My great panacea for making society at once better and more enjoyable would be to cultivate greater sincerity.† When considering the barriers that prevent personal and social transformation, one needs to look outside of their own advancements when considering a more collaborative society. For instance, the word â€Å"terrorism† is a notion that dominates our society constantly. Terrorism itself means â€Å"a form of politically motivated violence† (Richard, 116). As a society we continue to be attr acted to concepts of violence and ignore the underlining issues that prevent achieving global transformation, and becoming a more connected society. When thinking in terms of a winner and a loser, fear is perpetuated and creates a sense of competition among society. Look no further of a competitive country then the United States. The United States has one of the most if not largest powerful military and has demonstrated the benefits of having a large military and â€Å"waging wars around the world† that instil fear of